Could one ad end sexual harassment in Egypt?
The Campaign follows the making of the first mass ad campaign in Egypt to boldly address the epidemic of sexual harassment.
In 2010, an initiative called HarassMap began developing online and on the ground programs to combat sexual harassment. When a UN report revealed that 99% of women in Egypt had experienced harassment, they realized that fighting this crisis required more creativity.
The Campaign tracks HarassMap on their journey to produce a major TV campaign that will bring an anti-harassment message to the masses. From the start, their production is plagued by creative disagreements, staff changes, and financial issues, and the unusual challenges that follow a political revolution: a shocking series of sexual assaults in Tahrir Square, and sustained periods of change and unrest.
As the air date approaches they wonder, will the public accept their point of view? And how much impact can an ad have on a problem deeply entrenched in the streets?
Director, Producer & Editor
Jenny Montasir is a documentary filmmaker and video journalist. For four years she was based in Egypt covering women's rights and social justice issues. Her work has been featured on the BBC, The New York Times, MSNBC, The Huffington Post, Voice of America, Time and The Guardian. Her widely shared documentary short Speak Out: Domestic Violence in Egypt was selected to screen at the 2012 Women Deliver global forum.
Mohamed Abdelfattah is a documentary filmmaker, writer and producer.
Born and raised in Alexandria, Egypt, Mohamed covered current events in his home country from 2010 to 2015 before moving to the United States. He reported extensively on the Egyptian uprising of 2011 and the turmoil that followed. News organizations where his work appeared include: Deutsche Welle TV, CNN, The New York Times, Bloomberg TV Africa, Al Masry Al Youm, Ahram Online, Radio France Internationale, among others.
Artwork: Anas Radwan
Images: HarassMap, Heather Montasir
French Translation by: Morgane Boëdec at Sustainable Translations